Little Ant
Public Relations
The Client:
Little Ant is the UK based dried flower label providing sustainable gifts and home decor which can last up to 400 times longer than fresh bouquets and can be used as home decor accessories. Little Ant was founded in the west country, 2021, at the start of the national COVID-19 lockdown with the mission to provide long-lasting, sustainable gifts and home accessories for families across the UK.
The Brief:
Little Ant wanted to raise brand awareness, attract new customers and promote their wider environmental mission through PR placements.
Our Approach:
We crafted a press release which focused on the brand, its mission and its unique selling point. We worked closely with the team at Little Ant to get a clear picture of their aims, brand identity and the products they offered. This allowed us to keep a close eye on upcoming press opportunities where their brand and products would be closely aligned.
Results:
We secured 17 placements, including blogs, online publications and print features such as Women & Home. We were able to secure multiple backlinks to the website and ensured their products were featured in a range of Christmas gift guides.
