As we reflect on International Women’s Day 2026, it was once again an incredible moment to celebrate the work, lives and successes of women across the world. But beyond the celebrations, we want to ensure that the powerful message behind this year’s theme ;  “Give to Gain” lives on far beyond the day itself.

It’s this spirit of giving, of lifting one another up, that defined our International Women’s Day gathering this year.

In 2026, successful PR campaigns start with a simple principle: stories work best when they connect to the topics journalists and audiences are already discussing.

From the cost of living crisis to viral internet culture, reporters are increasingly interested in stories that reflect wider social and cultural conversations. For brands, understanding these themes can significantly improve the chances of securing meaningful media coverage.

Here are some of the key UK PR Trends for brands in 2026.

As International Women’s Day 2026 centres on the theme #GiveToGain, the focus shifts from visibility alone to impact, highlighting how investing time, resources, advocacy and opportunity into women doesn’t just benefit individuals, but strengthens entire industries and communities. This year’s theme underscores a growing truth: when women are supported to lead, build and create on their own terms, everyone gains.

Corporate events are often judged on how they look or how smoothly they run. But for brands investing serious budget, the real question is simple. What did the event actually deliver? Especially in London, where event costs are high.

Cash return on investment in events is not accidental. It is planned from the start. Here’s our guide to making sure your event delivers bang for buck.

Everyone loves a good event. Even better when it does good.

If you want to plan a sustainable corporate event that genuinely delivers social and environmental impact, you need to build it in from day one, not bolt it on at the end. Here is how to make your event more sustainable, community-focused and meaningful.

Over the years, we’ve partnered with some incredible event vendors — the kind who help us turn great ideas into unforgettable experiences. One of them is Chef Fabio of Fabio’s Kitchen! He’s a private chef who is seasoned in catering for events of any size, all tailored to suit the tone and style of your event. We sat down with Fabio to chat about his journey into the culinary world and to get his top tips for crafting the perfect event menu. 

Awards continue to matter because they operate as external reference points in industries where quality is often subjective. Much of the work in marketing, PR and events is experienced indirectly, which means perception is frequently shaped before proof is examined. Industry awards shorten that gap by acting as recognised signals of competence and consistency.

Read on about why we think Awards and applying for them is so important!

Brands are actively seeking content creators, UGC producers, and micro-influencers who can tell authentic stories, build trust, and connect with niche audiences. They want you! So if you’ve ever wondered why a brand didn’t reply, how creators actually get shortlisted, or what makes a pitch stand out, this guide is for you.

Time to Talk Day is the UK’s biggest mental health conversation — a moment dedicated to listening, sharing, and speaking honestly about what really matters. Taking place on 5 February 2026, the day is led by mental health charity Mind, and it’s something Goho is proud to support.

To mark the occasion, we asked wellness entrepreneur, journaling advocate, and founder of MIRRA Journal Club, Jess Pritchard, to share her reflections on talking, mental health, and the role of journaling in helping us find our voice. Here are her thoughts.

Speaking opportunities such as TEDx talks, industry conferences, panels, and keynote events are powerful platforms for professionals to build authority, grow their personal brand, and expand their influence. However, landing these opportunities is rarely about fame alone. Many times, it’s about a compelling pitch, clear expertise, and relevance to the audience.

This SEO-friendly guide breaks down how experts and professionals can successfully pitch themselves for speaking engagements like TEDx, from positioning and storytelling to outreach and follow-up.

Each year, Pinterest Predicts releases its highly anticipated trend forecast, analysing global search data to identify what will define the year ahead, and there’s a lot for event organisers, brand experience teams and experiential marketers to get excited about.

We’ve broken down the most relevant Pinterest Predicts 2026 trends and translated them into actionable event ideas that will help you stay ahead of the curve and design unforgettable experiences.

Ain’t no party like a Goho Christmas party, and this year, Sage trusted us to prove it.

We were tasked with delivering two unforgettable corporate Christmas parties for large housing company Sage Housing’s teams in London and Northampton, and let’s just say… challenge accepted.

On-demand delivery businesses are everywhere right now, and for good reason. From same-day meal kits and flowers to beauty products and last-minute gifts, people love being able to order something exactly when they need it and have it delivered fast.

But while the on-demand delivery market is growing quickly, it’s also getting crowded. To stand out, you need smart PR and social media marketing strategies that build visibility, trust, and urgency.

This guide breaks down how to market your on-demand delivery business.

Jon Shone, seasoned live events professional with more than 20 years’ experience in musical direction, event production, and show design, has joined London-based boutique marketing agency Goho.

Looking for a standout venue for your next event in London? The Vincent Rooms is a hidden gem in the heart of Westminster, offering versatile spaces, exceptional food, and a unique story, perfect for corporate parties, weddings, private dinners, and celebrations.

Team Goho recently swapped laptops for ladles as we joined a traditional Moroccan cooking class in Tangiers, and it was every bit as magical as it sounds. Thanks to the wonderful team at Emerald Cruises, we were whisked away on a Mediterranean adventure that left us brimming with ideas for future events.

Across industries, trade shows remain one of the most powerful ways to build relationships, showcase products and services, and meet new customers face-to-face. But the success of any trade show ultimately comes down to one thing: attendance.

If you want to boost visibility, drive registrations and get people to attend trade show, here are the most effective ways to market your trade show.

Getting nervous now that your Christmas party is coming up?

Worry not! This fool-proof checklist will make sure that party planning is on-track for a winter wonderland.

Whether it’s an intimate team gathering, or an all-out bash inviting friends, colleagues, clients and business partners, a good party checklist goes a long way to making a seamless and stress-free end-of-the year team Christmas party or corporate celebration!

The events world? It’s chaotic, high-stress, and full of a million variables that can go wrong.

But that’s where we come in. At Goho, our job is to make sure you can just sit back and enjoy your event. Here’s why you can trust us to manage your events.

Team Goho received a seemingly simple brief: Find a restaurant near the Porte de Versailles conference centre in Paris to host a dinner for 50 VIP guests on the 20th of October. Easy, right? Not quite… read on to find out how we handled this amazing event.