If you treat PR as something you do only when you have something new to announce (ie. a product launch, an award, etc), you might need a PR agency’s help to help fix your PR strategy.

This is because when you approach PR like this, your brand will never stay front of mind with your target audience!

To do this, you need to show up consistently in the press and media. 

So how do you actually maintain a steady flow of coverage all year? Read on. We're breaking it down.

Community management is MUCH more than just replying to comments! Our approach to community management is simple: connect brands to people in an authentic and consistent way, driving real engagement and long-term loyalty. Read on to find out more about how we can help with your community management needs.

Celebrating seven years in the industry, we wanted to do what we do best… bringing people together and create an event to remember. Last week, we marked Goho’s 7th birthday with our clients, partners, and friends, and it was nothing short of unforgettable!

Public Relations (PR) is often seen as a “nice-to-have” rather than a measurable investment. But take it from the PR pros at Goho, the ROI of PR can make a real and measurable impact to your business.

This guide breaks down what ROI in PR actually looks like and how business owners can maximise their investment.

When planning an event, the pressure to lock things in quickly is real. Venues get booked months in advance. Suppliers need lead time. Timelines fill up fast; but moving too quickly into logistics often creates problems later. The most effective events are not built from a checklist. They are built from a clear strategic point of view.

Hiring a PR agency is not just about getting press coverage. It is about knowing when external expertise will add real value to your brand. Read on to find out when you should hire a PR agency.

PR, marketing and advertising are often grouped together. They overlap, they support each other, and they are frequently handled by the same teams. But they are not the same thing. Understanding the difference is key to building a brand strategy that actually works.

As we reflect on International Women’s Day 2026, it was once again an incredible moment to celebrate the work, lives and successes of women across the world. But beyond the celebrations, we want to ensure that the powerful message behind this year’s theme ;  “Give to Gain” lives on far beyond the day itself.

It’s this spirit of giving, of lifting one another up, that defined our International Women’s Day gathering this year.

In 2026, successful PR campaigns start with a simple principle: stories work best when they connect to the topics journalists and audiences are already discussing.

From the cost of living crisis to viral internet culture, reporters are increasingly interested in stories that reflect wider social and cultural conversations. For brands, understanding these themes can significantly improve the chances of securing meaningful media coverage.

Here are some of the key UK PR Trends for brands in 2026.

As International Women’s Day 2026 centres on the theme #GiveToGain, the focus shifts from visibility alone to impact, highlighting how investing time, resources, advocacy and opportunity into women doesn’t just benefit individuals, but strengthens entire industries and communities. This year’s theme underscores a growing truth: when women are supported to lead, build and create on their own terms, everyone gains.

Corporate events are often judged on how they look or how smoothly they run. But for brands investing serious budget, the real question is simple. What did the event actually deliver? Especially in London, where event costs are high.

Cash return on investment in events is not accidental. It is planned from the start. Here’s our guide to making sure your event delivers bang for buck.

Everyone loves a good event. Even better when it does good.

If you want to plan a sustainable corporate event that genuinely delivers social and environmental impact, you need to build it in from day one, not bolt it on at the end. Here is how to make your event more sustainable, community-focused and meaningful.

Over the years, we’ve partnered with some incredible event vendors — the kind who help us turn great ideas into unforgettable experiences. One of them is Chef Fabio of Fabio’s Kitchen! He’s a private chef who is seasoned in catering for events of any size, all tailored to suit the tone and style of your event. We sat down with Fabio to chat about his journey into the culinary world and to get his top tips for crafting the perfect event menu. 

Awards continue to matter because they operate as external reference points in industries where quality is often subjective. Much of the work in marketing, PR and events is experienced indirectly, which means perception is frequently shaped before proof is examined. Industry awards shorten that gap by acting as recognised signals of competence and consistency.

Read on about why we think Awards and applying for them is so important!

Brands are actively seeking content creators, UGC producers, and micro-influencers who can tell authentic stories, build trust, and connect with niche audiences. They want you! So if you’ve ever wondered why a brand didn’t reply, how creators actually get shortlisted, or what makes a pitch stand out, this guide is for you.

Time to Talk Day is the UK’s biggest mental health conversation — a moment dedicated to listening, sharing, and speaking honestly about what really matters. Taking place on 5 February 2026, the day is led by mental health charity Mind, and it’s something Goho is proud to support.

To mark the occasion, we asked wellness entrepreneur, journaling advocate, and founder of MIRRA Journal Club, Jess Pritchard, to share her reflections on talking, mental health, and the role of journaling in helping us find our voice. Here are her thoughts.

Speaking opportunities such as TEDx talks, industry conferences, panels, and keynote events are powerful platforms for professionals to build authority, grow their personal brand, and expand their influence. However, landing these opportunities is rarely about fame alone. Many times, it’s about a compelling pitch, clear expertise, and relevance to the audience.

This SEO-friendly guide breaks down how experts and professionals can successfully pitch themselves for speaking engagements like TEDx, from positioning and storytelling to outreach and follow-up.

Each year, Pinterest Predicts releases its highly anticipated trend forecast, analysing global search data to identify what will define the year ahead, and there’s a lot for event organisers, brand experience teams and experiential marketers to get excited about.

We’ve broken down the most relevant Pinterest Predicts 2026 trends and translated them into actionable event ideas that will help you stay ahead of the curve and design unforgettable experiences.

Ain’t no party like a Goho Christmas party, and this year, Sage trusted us to prove it.

We were tasked with delivering two unforgettable corporate Christmas parties for large housing company Sage Housing’s teams in London and Northampton, and let’s just say… challenge accepted.

On-demand delivery businesses are everywhere right now, and for good reason. From same-day meal kits and flowers to beauty products and last-minute gifts, people love being able to order something exactly when they need it and have it delivered fast.

But while the on-demand delivery market is growing quickly, it’s also getting crowded. To stand out, you need smart PR and social media marketing strategies that build visibility, trust, and urgency.

This guide breaks down how to market your on-demand delivery business.