Blog
GoChella 2026: Unplug. Create. Connect.
In a world of constant notifications, packed diaries and endless to-do lists, taking time to slow down and connect with others has never felt more important.
That was the idea behind GoChella 2026. The second edition of our unplugged retreat for our top clients, partners and friends.
Hosted at the beautiful Quaives in the Kent countryside, GoChella brought together an incredible group of clients, partners and friends for two days of learning, creativity, wellbeing and connection. Built around three simple principles, Unplug. Create. Connect., the retreat was designed to give people the opportunity to step away from the day-to-day and spend time with those who inspire them.
Late to the World Cup Marketing Party? Here's How to Score Big Anyway
Think you've missed your chance to cash in on World Cup fever? Think again.
With just a couple of weeks to go until kick-off, there's still plenty of time for businesses to join the conversation. The best part? You don't need a sponsorship deal, a huge marketing budget, or months of planning to make an impact.
Here are some quick marketing wins you can put into play before the first whistle blows.
What Is Thought Leadership (And How Do You Actually Do It)?
If you work with us, you've probably heard us say the words "thought leadership" at least once (okay, probably a lot more than once). It's something we genuinely champion for our clients, and for good reason!
But what does thought leadership actually mean? And more importantly, how do you start doing it without it feeling forced or performative?
Let's break it down.
Get Media Trained! Our Guide on How To Look Like an Absolute Pro in Your Field
Journalists don't have time to dig for sources. When a story breaks and they need an expert quote, they go to the people who are already visible, already credible, and already easy to find.
The good news? You don't need a PR team or a long list of media contacts to get there. You just need to start showing up in the right way, in the right places, before anyone comes looking.
PR Tips for 2026: How to Get Your Brand in the Media This Year
The PR landscape is shifting fast. What worked a few years ago won't necessarily cut it in 2026, and the brands seeing the best results are the ones adapting their approach to match where media, technology, and audience behaviour are heading.
Whether you're new to PR or looking to sharpen your strategy, here are the tips that actually matter this year.
Why Work with a Smaller PR Agency?
In an industry often dominated by large networks and global firms, smaller PR agencies offer a compelling alternative that is frequently overlooked. While big agencies bring scale, smaller, hands-on PR agencies deliver something equally powerful: focus, agility, and genuine partnership. For brands looking to build meaningful visibility and long-term reputation, that difference can be critical.
How to Maintain Consistent PR Coverage Year-Round
If you treat PR as something you do only when you have something new to announce (ie. a product launch, an award, etc), you might need a PR agency’s help to help fix your PR strategy.
This is because when you approach PR like this, your brand will never stay front of mind with your target audience!
To do this, you need to show up consistently in the press and media.
So how do you actually maintain a steady flow of coverage all year? Read on. We're breaking it down.
How to Slay Community Management: Proven Strategies Brands Use to Build Loyal, Engaged Audiences
Community management is MUCH more than just replying to comments! Our approach to community management is simple: connect brands to people in an authentic and consistent way, driving real engagement and long-term loyalty. Read on to find out more about how we can help with your community management needs.
Goho’s 7th Birthday Party: How to Create an Unforgettable Event Experience in London
Celebrating seven years in the industry, we wanted to do what we do best… bringing people together and create an event to remember. Last week, we marked Goho’s 7th birthday with our clients, partners, and friends, and it was nothing short of unforgettable!
What Does ROI Look Like in PR? A Practical Guide for Business Owners
Public Relations (PR) is often seen as a “nice-to-have” rather than a measurable investment. But take it from the PR pros at Goho, the ROI of PR can make a real and measurable impact to your business.
This guide breaks down what ROI in PR actually looks like and how business owners can maximise their investment.
Why Event Strategy Must Come Before Venues, Suppliers and Timelines
When planning an event, the pressure to lock things in quickly is real. Venues get booked months in advance. Suppliers need lead time. Timelines fill up fast; but moving too quickly into logistics often creates problems later. The most effective events are not built from a checklist. They are built from a clear strategic point of view.
When Should a Brand Hire a PR Agency?
Hiring a PR agency is not just about getting press coverage. It is about knowing when external expertise will add real value to your brand. Read on to find out when you should hire a PR agency.
PR vs Marketing vs Advertising: What’s the Difference?
PR, marketing and advertising are often grouped together. They overlap, they support each other, and they are frequently handled by the same teams. But they are not the same thing. Understanding the difference is key to building a brand strategy that actually works.
Goho x Penna - IWD Lunchtime Supperclub
As we reflect on International Women’s Day 2026, it was once again an incredible moment to celebrate the work, lives and successes of women across the world. But beyond the celebrations, we want to ensure that the powerful message behind this year’s theme ; “Give to Gain” lives on far beyond the day itself.
It’s this spirit of giving, of lifting one another up, that defined our International Women’s Day gathering this year.
UK PR Trends 2026: What Journalists Want From Brands and Story Ideas That Get Coverage
In 2026, successful PR campaigns start with a simple principle: stories work best when they connect to the topics journalists and audiences are already discussing.
From the cost of living crisis to viral internet culture, reporters are increasingly interested in stories that reflect wider social and cultural conversations. For brands, understanding these themes can significantly improve the chances of securing meaningful media coverage.
Here are some of the key UK PR Trends for brands in 2026.
International Women’s Day: 7 Badass Women You Need to Know About
As International Women’s Day 2026 centres on the theme #GiveToGain, the focus shifts from visibility alone to impact, highlighting how investing time, resources, advocacy and opportunity into women doesn’t just benefit individuals, but strengthens entire industries and communities. This year’s theme underscores a growing truth: when women are supported to lead, build and create on their own terms, everyone gains.
How to Plan a Corporate Event That Actually Delivers ROI
Corporate events are often judged on how they look or how smoothly they run. But for brands investing serious budget, the real question is simple. What did the event actually deliver? Especially in London, where event costs are high.
Cash return on investment in events is not accidental. It is planned from the start. Here’s our guide to making sure your event delivers bang for buck.
How to Make Sure Your Event Gives Back: Creating a Sustainable and Ethical Corporate Event
Everyone loves a good event. Even better when it does good.
If you want to plan a sustainable corporate event that genuinely delivers social and environmental impact, you need to build it in from day one, not bolt it on at the end. Here is how to make your event more sustainable, community-focused and meaningful.
Vendor Spotlight: Fabio’s Kitchen
Over the years, we’ve partnered with some incredible event vendors — the kind who help us turn great ideas into unforgettable experiences. One of them is Chef Fabio of Fabio’s Kitchen! He’s a private chef who is seasoned in catering for events of any size, all tailored to suit the tone and style of your event. We sat down with Fabio to chat about his journey into the culinary world and to get his top tips for crafting the perfect event menu.
Entering Awards in 2026
Awards continue to matter because they operate as external reference points in industries where quality is often subjective. Much of the work in marketing, PR and events is experienced indirectly, which means perception is frequently shaped before proof is examined. Industry awards shorten that gap by acting as recognised signals of competence and consistency.
Read on about why we think Awards and applying for them is so important!