Pinterest Predicts 2026: Event Trends of the Future

Jan 22

Each year, Pinterest Predicts releases its highly anticipated trend forecast, analysing global search data to identify what will define the year ahead. For 2026, the report reveals 21 emerging trends spanning fashion, beauty, travel, lifestyle and culture… and there’s a lot for event organisers, brand experience teams and experiential marketers to get excited about.

We’ve broken down the most relevant Pinterest Predicts 2026 trends and translated them into actionable event ideas that will help you stay ahead of the curve and design unforgettable experiences.

1. Scent Stacking: Multi-Sensory Event Experiences

One of the standout trends is scent stacking, with Gen Z and Millennials increasingly layering bespoke fragrances to express individuality.

How to bring this to events:

Host perfume-making workshops
Create custom event scents aligned with your brand
Offer take-home fragrance keepsakes for guests

Scent is one of the most powerful memory triggers, perfect for immersive brand experiences that last beyond the event itself.

2. Pen Pals: Offline Connection Is Back

Pinterest data shows a growing desire to unplug, with people embracing handwritten letters, journaling and analogue creativity over constant DMs.

Event ideas inspired by this trend:

Design aesthetic stationery merchandise for guests
Host letter-writing, journaling or collage workshops
Create Instagram-worthy writing corners for shareable moments

We recommend collaborating with facilitators like Jess Pritchard’s MIRRA Journal Club to elevate this trend into a meaningful, creative experience.

3. Cool Blue: Icy Colour Palettes & Frosted Aesthetics

For 2026, colour trends are shifting towards cool blues, icy tones and frosted finishes, evoking calm, clarity and modern luxury.

Ways to apply this trend at events:

Blue-toned cocktails and signature drinks
Cool-hued lighting and décor
Ice sculptures or reflective installations

This aesthetic works particularly well for tech events, winter activations and premium brand launches.

4. Mystic Outlands: Whimsical Destinations & Nature Escapes

Pinterest Predicts shows travellers craving otherworldly, whimsical destinations… places that feel magical, immersive and rooted in nature.

For event organisers, this means:

Hosting retreats in unexpected natural settings
Designing experiences that encourage play, relaxation and escapism
Leaning into storytelling and fantasy-inspired environments

Nature is back, and guests want experiences that help them disconnect and reconnect with themselves and others.

5. Throwback Kid: Nostalgia-Driven Event Design

Nostalgia continues to dominate, with playful, retro influences making a strong comeback.

Ideas to tap into this trend:

Incorporate schoolyard games or interactive play zones
Create retro-style goodie bags
Use bold colours, childlike graphics and tactile materials

Nostalgic design delivers strong emotional impact, perfect for brand recall and social sharing.

6. Darecations: Bold, Adrenaline-Led Experiences

Building on the Mystic Outlands trend, Pinterest highlights a rise in darecations: adventure-driven trips and high-energy experiences.

What this means for events:

Don’t shy away from active, physical or adrenaline-fuelled programming
Pitch bold ideas like outdoor challenges, extreme sports or immersive adventure formats
Appeal to audiences seeking excitement, not just entertainment

In 2026, safe and predictable won’t cut it… go ahead and book your next corporate event at the Silverstone circuit for some formula racing!