How to Market Your On-Demand Delivery Business
On-demand delivery businesses are everywhere right now, and for good reason. From same-day meal kits and flowers to beauty products and last-minute gifts, people love being able to order something exactly when they need it and have it delivered fast.
But while the on-demand delivery market is growing quickly, it’s also getting crowded. Speed alone isn’t enough anymore. To stand out, you need smart PR and social media marketing strategies that build visibility, trust, and urgency.
This guide breaks down how to market your on-demand delivery business.
What Is an On-Demand Delivery Business?
An on-demand delivery business offers products or services that can be ordered in real time and delivered either the same day or at a scheduled time chosen by the customer.
Some examples include:
Same-day food or meal kit delivery
DIY dinner or experience kits
Flowers or gift boxes delivered on a specific date
Beauty, retail, or essentials delivered within hours
What all on-demand delivery businesses have in common is immediacy. Customers are solving a time-sensitive problem. Your marketing should reflect that.
Use PR to Position Your Brand as the Go-To Solution
For on-demand delivery businesses, PR is about credibility and storytelling.
PR angles that work well for on-demand delivery businesses:
“The brand solving last-minute problems”
“Perfect for busy professionals / hosts / families”
“A modern alternative to takeaway or gifting”
“Designed for specific moments or occasions”
Pitch stories around:
Seasonal moments (holidays, weekends, celebrations)
Trends (convenience culture, home dining, experiential gifting)
Founder stories and why the business exists
Even a few strong media mentions can massively boost trust, especially when customers are deciding quickly.
Make Social Media Feel Immediate and Real
Social media is where on-demand delivery businesses really shine.
Content ideas that perform well:
Short videos showing packing and delivery in real time
“Ordered at 2pm, delivered by 7pm” content
Before-and-after or unboxing videos
Behind-the-scenes prep
User-generated content from real customers
Platforms like TikTok and Instagram Reels are ideal because they reward fast, authentic, low-production content.
Use captions and overlays that reinforce urgency:
“Available today”
“Last-minute dinner idea”
“Same-day delivery”
“No planning required”
Lean Into UGC and Influencer PR
For on-demand delivery, social proof matters more than polish.
Work with:
Micro-influencers
Local creators
Food, lifestyle, or hosting-focused accounts
What to ask for:
Honest reactions
First-time experiences
Content that feels casual and unscripted
Use Timing-Based Storytelling
One of the biggest mistakes on-demand delivery brands make is marketing like a traditional e-commerce business.
Instead of “shop now,” focus on:
“Tonight”
“This weekend”
“For your next dinner”
“When plans change”
Use Stories, countdowns, and posts tied to:
Weekends
Evenings
Weather changes
Holidays or events
This keeps your brand top of mind at the exact moment customers are likely to order.
Build a Clear, Shareable Brand Message
Your PR and social content should clearly communicate:
What you deliver
How fast it arrives
When it’s most useful
If someone can’t explain your business in one sentence, it’s too complicated.
Example:
“We deliver restaurant-quality DIY dim sum kits to your door, exactly when you need them.”
Simple, clear messaging makes your brand easier to share, and easier to remember.
Repurpose PR Across Social Channels
Don’t let PR live in a press folder.
Turn media coverage into:
Instagram posts
Story highlights
Website banners
Social proof in ads
Even a short quote or logo can significantly increase trust for first-time buyers.
