How to Attract Daytrippers to Your Beach Town
Most Londoners aren’t looking for a weekend away, they just want out of the hustle and bustle for the day. Sunshine, seafood, and a stress detox before Monday hits. No packing, no hotel. Just a seaside reset and back on the train by sunset.
If you want your beach town to tap into this daytrip trend, here’s some ideas on how you could turn your coastal charm into a city crowd hotspot.
1. Make It Easy to Get There
Londoners love easy. Promote direct train routes, stress-free parking, and walkable access to the beach. Bonus points for clear signage, QR-coded maps, or even a branded daytrip shuttle from the station.
2. Curate a Killer 5-Hour Itinerary
No one wants to wander aimlessly. Hand them a ready-made adventure:
A must-try seafood spot
A beachy photo op or secret cove
A wellness moment (think pop-up yoga or a salt-air spa trail)
A local sweet treat before they hop the train home
Quick, punchy, and Instagrammable, it’s the Goho way.
3. Create Daytripper Perks Worth Posting About
A branded beach tote with a local map? Free oysters with proof of a train ticket? A “golden hour” cocktail with a view? Give them a little something extra for making the journey and they’ll give you content in return.
4. Serve the Kind of Calm You Can’t Get in Clapham
No traffic. No queues. Just rolling waves, pastel beach huts, and that sea breeze reset they actually need. Your town isn’t trying to be London by the sea. It's the antidote to it.
So if you're 90 minutes to 2 hours from the capital, you're not just a town on the coast, you’re London’s favorite place to escape. Promote it hard this summer.
