The Heat Is On: Some Ways to Increase Footfall to Your Business This Summer

Jul 10

Summer’s officially here and while the sun might bring the vibes, it doesn’t always bring the footfall. Whether you run a beer garden, a café, or even a garden centre, the warmer months are a golden opportunity to draw people in if you know how to show up.

We’re talking about fresh ideas, simple switches, and a bit of personality. Here are 5 ways to help get more eyes (and feet) on your business this summer:

1. Host Outdoor Events & Live Music (Beer Gardens, Cafés, and More)

Let’s be real, sunshine makes everything better. Especially a cold drink and live music. If you’ve got any kind of outdoor space, make it the place to be. Think acoustic sets, trivia nights, happy hour specials, or themed events (Aperol Sundays, anyone?). People love atmosphere, they’ll come for the event and stay for your business.

Bonus tip: Collaborate with local musicians or vendors to boost cross-promotion.

2. Create a Seasonal Menu or Outdoor Experience (Restaurants, Bakeries, Bars)

Seasonal menus = instant refresh.

Think light bites, fruity drinks, iced coffee specials, or dishes that highlight local produce. If you’ve got outdoor seating, make it Instagrammable, twinkly lights, bold signage, colourful menus. People want an excuse to sit in the sun with something cold and delicious.

Try this: A “Summer Only” menu board or QR code specials that rotate weekly.

3. Run Themed Days or Flexible Hours (Garden Centres, Zoos, Activity Spots)

The key here is accessibility.

Families? Try themed weekend days with craft stations, scavenger hunts, or animal encounters. Adults? Offer quiet mornings or late-evening garden strolls. Small changes like these can make your space feel more welcoming and worth the visit.

Real talk: A kids-free plant shopping hour is the self-care your audience didn’t know they needed.

4. Launch a Summer Social Media Challenge (Applies to Everyone!)

Get the convo going before they even walk through the door.

Start a simple, fun social challenge that ties into your brand. Ask customers to share their favourite product, a sunny selfie at your shop, or a “before and after” of a service and offer a small prize for entries.

To Wrap It Up…

Summer footfall doesn’t have to be a guessing game. With a little creativity and a lot of personality, you can turn the heat into an opportunity. Try one (or all!) of these ideas and watch your space come alive.