How We’d Market Your Hospitality Business and Get People Through the Door
Rising costs. Tighter margins. Changing customer habits. Running a hospitality business in 2025 means the landscape is tougher than ever. The question isn’t just how to market your venue, it's how to do it in a way that actually brings people through the door.
At Goho, we work with bars, restaurants, and event spaces across the UK and the strategy is always different. What works for a Shoreditch wine bar won’t work for a countryside gastropub. But we do believe in a few golden rules, rooted in strategy, storytelling, and staying connected.
Here’s how we’d approach your marketing, if you were working with us.
1. We'd Find the Story Behind the Space
Your venue is more than its menu. It's a vibe, a memory, a local legend in the making. Our first job is to uncover what makes your business unique and craft a story that resonates.
Whether it’s a third-generation family-run pub, a queer-friendly cocktail bar, or a sustainable restaurant with zero-waste principles, people want to feel something. And the best marketing? It makes them feel something before they’ve even walked in.
2. We'd Use PR to Build Buzz (the Right Way)
Maintaining a positive public image is crucial. We track all relevant publications, know the journalists covering the industry, and understand how to effectively pitch your business to the right contacts.
From national features to niche foodie blogs, we work our media contacts with care and intention. Think new opening coverage, chef interviews, listicles, and event announcements. We also coordinate influencer visits that actually convert, rather than chasing vanity metrics.
3. We’d Make You Unmissable Online
Let’s face it, if people can’t find you online, you basically don’t exist. We’d rework (or create) your digital presence and get the basics right:
Clear, up-to-date Google listings
Eye-catching social content that sells the experience
Engaging newsletters to keep regulars in the loop
We also look at local SEO, third-party listings, and how your tone of voice stacks up across platforms.
4. We’d Bring the Party and the People
Events are a huge part of what we do at Goho. From soft launches and press nights to seasonal pop-ups and themed brunches, we help venues host experiences that drive buzz and bookings.
We handle the full spectrum: concepting, guest lists, RSVPs, partnerships, and follow-up content. Whether you want to throw a killer launch night or a low-key community event, we’ve got the tools (and the guestlist) to make it pop.
5. We’d Keep the Locals Coming Back
While everyone wants to go viral, sustainable success often comes from the people who live five minutes away. We help you build loyalty by engaging with your local community, think collabs with nearby businesses, charity nights, and member perks that make your regulars feel like VIPs.
The Bottom Line?
Instead of just advertising your business, we craft a strategic approach that links visibility, reputation, and actual customer visits. Forget empty promises and cookie-cutter solutions. We deliver effective, customised hospitality marketing.
