Jon Shone, Events Producer and Former Musical Director of One Direction, Joins Goho in Senior Role as Director
Jon Shone, seasoned live events professional with more than 20 years’ experience in musical direction, event production, and show design, has joined London-based boutique marketing agency Goho.
Jon began his career as a keyboard player and arranger in the UK theatre and pop scene, a path that led him into musical direction for artists across major record labels and management companies. In 2011, he became Musical Director for One Direction, overseeing two world arena tours, two stadium tours, and two concert films. His wider portfolio includes work with artists such as Charli XCX, JP Cooper, N-Dubz, and Gabrielle Aplin, along with four seasons on The X Factor as an arranger and pianist.
In his new role at Goho, Jon will work closely with Managing Director Stacey-Rebekka Karlsson to oversee day-to-day operations, support strategic planning, and drive business growth. He will also apply his extensive experience in show production, AV, and entertainment to strengthen Goho’s event offerings and deliver exceptional experiences for clients.
Reflecting on his new role, Jon shared: “I’d been consulting with Goho’s event delivery team for some time, and I’ve always been impressed by the attention to detail and flawless execution the company brings to its clients. At its heart, Goho is a business built on passion, something I really connect with. I love how varied the client work is, and I’m inspired by the company’s ethos and values.”
His addition strengthens Goho’s leadership team and reinforces the agency’s commitment to delivering standout work for every client.
Stacey said, “We’re so excited to welcome Jon in a full-time position with us! We’ve also just won Employer of The Year in the 2025 Women’s Business Awards, a testament to the great team we’re building at Goho.”
About Jon Shone
Jon Shone began his music career at 18, working his way up the industry and working with various UK and international top-charting acts. In 2015, Jon became Musical Director for multi-platinum-selling boy band One Direction, supervising and directing two world stadium tours, two arena tours and two concert movies with the group.
With decades of experience working with household brands like Sony Music in various roles such as music consultant and events specialist, Jon has recently joined boutique agency Goho in a senior role as Director.
Jon is also an advocate for mental health in the music industry, regularly speaking at further and higher education institutions to help equip young musicians with resilience and the tools to navigate the realities of the profession.
