Tattoodo

Public Relations

The Client:

Tattoodo is the world's #1 tattoo community, providing a vast collection of tattoo designs, information about tattoo shops, and access to a global network of talented tattoo artists.

The Brief:

In April, Tattoodo launched their app in the UK, and to create a buzz around the launch, they organised a Flash Tattoo Weekender. As part of the event, they planned a VIP night exclusively for guests and journalists. They approached Goho with the objective of attracting more journalists and influencers to attend the VIP night.

Our Approach:

To achieve the client's goal, we reached out to our extensive network of lifestyle journalists, as well as tapping into tattoo communities and influencers. We adopted a hands-on approach throughout the entire pre-event phase, actively communicating with journalists and influencers to secure their attendance. We also focused on securing previews and generating excitement around the event through targeted media outreach.