Marketing Tricks and Treats: Avoid the Scares This Halloween
Halloween isn’t just about costumes, candy, and spooky stories, it’s also a perfect time to think about the tricks and treats lurking in your marketing strategy.
At Goho, we love using the season as a reminder: the same way haunted houses give chills, certain marketing missteps can haunt your brand long after they happen.
👻 Marketing Tricks That Haunt Your Brand
Even the best brands can fall into some scary pitfalls. Here are a few “Tricks” that often creep up on marketers:
Ignoring audience feedback: Not listening to your followers or customers can leave your campaigns feeling disconnected.
Posting without a strategy: Random posts might seem harmless, but inconsistent messaging confuses your audience and dilutes your brand.
Overloading channels: Bombarding social media or email subscribers with irrelevant content can create fatigue instead of engagement.
These mistakes may seem small, but like a ghost in the night, they can linger, impacting reach, engagement, and customer trust.
✨ Treats That Bring Sweet Wins
The good news? With some clever “Treats,” you can turn potential pitfalls into opportunities for success:
Plan your content: Create a calendar that balances strategy with creativity, ensuring every post serves a purpose.
Engage your audience: Respond to comments, encourage conversations, and make your audience feel heard.
Measure results: Keep an eye on metrics to understand what’s working and what needs tweaking.
When done right, these treats make your marketing so effective it’s almost scary—but in the best way.
Top 3 Tricks vs. Treats
Here’s a quick snapshot of small adjustments that make a big difference in your campaigns:
Trick
Posting without a plan
Ignoring feedback
Overloading channels
Treat
Strategic content calendar
Active audience engagement
Tailored, purposeful messaging
Which Trick have you fallen for before, and which Treat will you be adding to your toolkit this Halloween?
Make This Halloween Sweet for Your Brand
Marketing doesn’t have to be spooky. With the right strategy, planning, and attention to your audience, you can avoid the scares and create campaigns that deliver lasting results.
At Goho, we’re experts at turning potential pitfalls into wins. Let us help you plan your Treats this Halloween, and every season.
