If you want your website to be visible when someone types a search into Google it’s important you have an effective SEO strategy in place. Several measures exist to calculate the "strength" of your site, the most relevant being the domain authority and the number of backlinks. But what do these mean and how can you improve on these?

It’s a new year, which means it’s a great time to start experiencing new things. There are lots of amazing experiences and events happening this month in London. How about creating unforgettable experiences with your family? Having a few cocktails with your friends? Or, even spending some quality alone-time?

If you don’t know where to start, don’t worry, we’ve got you covered:

Ahhh, 2021 - you came to us with so much hope, promising so much, vaccines, live music, travel, being able to see our friends and family again, freedom. But you made short work of almost all of that!
So between all the lockdowns and queuing has anything actually good happened? Hell to the yeah….. 2021 has been a MASSIVE let down, but it still had some excellent bits, much like the new Ghostbusters movie. Here’s Stacey’s Round-Up of 2021!

Are you already thinking about your 2022 social media strategy? Don’t worry we’ve got you covered!

The Christmas season has finally arrived! During December you can always expect London’s streets to be magnificent. The Christmas lights, the amazing decorations and a warm atmosphere (even if the weather is very cold!). Whether you’re an indoor or outdoor person, we have something for you in our December events list.

After the socially devastating experience of the Facebook, Instagram and Whatsapp blackout a couple of months ago it made individuals and businesses panic over the fear of losing their data, followers and influence. Getting our voices heard became tricky that evening, which took the older generation back to the 1960s/70s - but in this day and age, what are businesses to do if this happens again?

Well, that’s where blogs and SEO come into the mix. When people want advice, answers or facts they turn to Google, people are not generally on social media seeking these things.

As a female-led business with a fierce, empowering managing director we are switched on to women in business, their achievements, challenges and everything in between.

This is why we wanted to highlight the UK based Fawcett Society national campaign to raise awareness for equal pay for women which takes place today.

A quick run-down on the latest updates and news from your most used social media platforms.

Halloween is over? Merry Christmas everyone! Or maybe it's still too early for that...Oops.

It might not be Christmas yet but London definitely feels magical. This month is full of so many amazing events it will make you wish November never ends. We’ve put together a list of a few events you should definitely not miss.

Autumn - where the days are darker, and the nights become longer. But that doesn’t mean that there aren’t fun and exciting events and activities to attend across London. We wanted to put a list together of exciting events for you to attend in October, something different and unique for the highest level of fun!

Are you running out of ideas for what to post on your social media platforms? Social Media can be challenging for small businesses, as content can take a while to think of and create.

Here are some Goho tips for your social media:

We've been talking for a while that events are back - and our social media updates are proof of that. But aside from all the good parts about being back to the face-to-face game, we know it means even more to the events sector.

In the first week of September, Mariana had the opportunity to see this up close: in the first edition of the M&I forums, after an 18-month hiatus, which took place in the incredible city of Budapest. Read on to find out more!

Find out about Emily’s visit to the Internation Confex Event in London where she explored all things events! Every year the exhibition brings together a large group of event professionals from across the UK to meet with suppliers and discover new venues.

Now that the summer holidays are over it’s a good time to attend those cliche top London attractions like the London Eye, Sea Life, or the Science Museum.

As I’m sure you’ll agree this summer hasn’t felt as ‘summery’ as previous ones. Maybe it’s because events were pushed back until after July 19th? Or, maybe it's because of the awful July weather. Anyway, this year we’re classing September as the peak of summer, and here’s why…

You might be reading this title and wondering what SEO means, and why it’s important. SEO stands for Search Engine Optimisation and is a digital marketing strategy which focuses on your website's online presence on search engines. So, do you have a blog post idea that you’re ready to write? Now is the time to learn the basics of SEO and maximise your search engine rankings.

Have you ever thought about how a blind person consumes the content you publish on your blog? Or how does someone with hearing disabilities understand the video you posted on your YouTube channel? If your business has an online presence but you've never thought about it, maybe it's time to think about digital accessibility.

This August is looking as busy as ever as lockdown lifts and people begging to live their ‘normal lives’ – now with venues open and the nod to dance we have gathered some amazing experiences that you need to watch out for!

On July 19th, the UK experienced a historic landmark: the lifting of most Covid-19 restrictions. This meant expanding total capacity in venues, reopening nightclubs, and officially returning to traditional event formats (we do love this part!). However, the pandemic has taught us a lot in this regard, with limited budgets, closed venues and people feeling insecure about the whole scenery. Check out the innovative events Goho has organised over the past few months:

Over the last year, with a lot of people being at home, not every business knew how to survive the online world, especially the smaller ones. With the focus being on making sales, marketing and communications can sometimes take a backseat, but this can end up hurting sales even more. Hiring a specialist can help, but If you're still not sure if that’s for you, here are 5 reasons why you should hire a marketing agency for your business:

For the past few years social media platforms have been racing to introduce new features.

Since Snapchat sparked the stories explosion, neither old rivals or new contenders want to miss out on building different ways to share content - and none more so than Instagram.