As we near the end of Pride Month, here’s our resident designer Mikey (He/They) with a bit of the Pride Flag’s history, some advice for brands and companies who use the flag in their marketing activities, and some pointers on how businesses can be allies during Pride Month and beyond!

Everyone tells you at university to get as much industry experience as possible – and they are not wrong! Work experience in your chosen field is essential to boost your employability, to meet new people, create contacts as well as figuring out your own path and your own journey as to where your career will take you.

Today marks the start of Pride Month, and the weather is finally getting better…

We know that some Pride events have been cancelled due to Covid-19 (we’ll miss you this year Brighton!), but for those of us lucky enough to live in London there are lots of alternative places to celebrate this month, and we can always look forward to Manchester Pride in August and Pride in London in September!

Here’s our list of some (of the many) LGBTQ+ bars and pubs in London that you definitely should visit!

So as everyone knows, hotels have finally been allowed to open again and we were lucky enough to have our away day with the wonderful Doyle Collection.

Our away day entailed Day 1 at The Marylebone and Day 2 at The Bloomsbury - We were extremely excited to all be able to be together again and inside sheltering from the rain!

As I’m sure you’re aware Boris’ lockdown roadmap suggests that inside venues such as bars, pubs, restaurants, and indoor activities will be opening from May 17th. Whilst that might seem like a lifetime away, there are still plenty of outdoor, socially distanced events in London to keep you entertained! Whether you’re looking for a bank holiday night out or a day out with the family, don’t worry, we’ve got you covered!

Are you considering hiring a marketing agency or in-house marketing manager to support your business? It can be difficult to know which option to choose, and there are certainly merits to both options,

But you’re not here for our opinion, you’re here for cold hard facts. So, here are our 5 reasons to pick an agency over an in-house marketing team...

Earth Day 2021 is fast approaching on the 20th of April and is here to highlight how we can come together to prevent the disasters of climate change and environmental destruction. Here at team Goho, we wanted to showcase some of our amazing connections who are protecting the planet as much as possible, as well as shouting out to some great organisations, platforms and people we have stumbled upon within the last year.

Whether you use LinkedIn for your personal brand, your business, or both, it can be an incredibly valuable tool.

As a business, LinkedIn can help you to connect with your current customers, find potential customers, and even identify new potential target markets.

As an individual, it can help you find new opportunities, expand your professional network, and develop professionally through training and industry-relevant updates.

But that’s enough of a sales pitch for LinkedIn (we’re here to sell Goho’s social media services, not the channels themselves!) - let’s get to the reason you’re here.

21st March 2021 is Spring equinox, Census day, and most importantly, it's Goho’s birthday. On one hand, It doesn’t feel like 2 years since I incorporated Girl on Her Own Ltd. On the other hand, it feels like an eternity ago. Fast forward two years and I’ve pivoted my business, grown from a team of 2 to a team of 8 (and we’re still recruiting), we’re no longer Girl on Her Own, but Goho Ltd, and my team are bloody brilliant. We could celebrate by throwing one of our unique virtual events, a team-building day, or having an Instagram live party like we did last year. But I’ve decided instead to just say thank you.

We’ve been getting lots of enquiries asking if we will be putting on live events this summer, and the short answer is yes. (Government guidelines permitting of course).

You may be looking for a way to treat your clients who have been stuck indoors for over a year, or a swanky away day for your team, or you might want to have a mini staycation with your better half.

Whatever it is you want to achieve, we have a little black book of the best suppliers and venues to make your event or gathering go perfectly.

With the roadmap to live events being shared this week, events teams up and down the country are now excitedly planning for the future. We’ve put together five top tips when putting together your event plan for the rest of the year.

Have you seen the viral video and trends all over social media? They all seem to stem from TikTok... Well, this platform (along with Instagram Reels) is becoming a top contender when it comes to social media marketing (especially for small to medium businesses). 2021 is expected to be the year of video marketing - so why not get in on the fun and market your business at the same time? Below are just some of the reasons you NEED jump on the short-form video trend to help grow your brand this year.

Goho’s ‘Through The Lobby’ series aims the spotlight at some of our favourite hotels, gaining a sneaky insight into some of the very best events venues the world has to offer. On the menu today is the luxurious Shangri-La Group.

A London University student’s guide to staying off TikTok and on track in lockdown number three. As the youngest member of team Goho, we decided to give intern Craig Fergus a platform to write about his experiences as a university student during lockdown, and the things he’s been doing to stay motivated and productive. It is safe to say that we could all learn a thing or two from Craig!

We all know this Valentine's Day is going to be like no other! But, being stuck at home doesn’t mean we can’t enjoy ourselves...

Valentine's is the season for romancing, right? Goho’s Izzy Rose has put together her best ideas for celebrating Valentine’s Day (and Night!) in Lockdown…. and still making it special!

It’s been proven that team building activities increase productivity and effectiveness in businesses, and they can also improve morale and wellbeing. So whilst it’s great to do client entertainment, don’t forget your own people too. I try to do a monthly activity/game/exercise for the team, the feedback is always great and we’ve seen a huge boost in employee morale, engagement and productivity too.

Even for the most experienced and creative of social media managers, planning social media content can be difficult.

Thankfully, the team here at Goho are brimming with the creativity, experience, and know-how needed to kick ass at social media. We’re offering our top 10 social media tips free of charge. Check them out!

I know what you’re thinking, that hearing a marketer complaining about social media algorithms is about as common as hearing a British person complain about the weather. It happens all the time, I get it. BUT I’m not talking about the endless algorithm changes, or the relentless personalisation of ads and cross-sharing of data within the social media sphere (WhatsApp, I am looking at you). In fact, rather controversially, I am all for that!

As we dive into the new year, and hopefully put the calamity that was 2020 behind us, we know many small businesses will be looking to make the most of their marketing activity to stop simply “surviving” and start “thriving”.

So, as both marketing experts and a small business ourselves, we thought it was only fair to share a little of our wisdom with fellow start-ups and SMEs to help your brand flourish in 2021!

To put it bluntly, Thank f**k that’s over. That’s how I feel on one hand, but on the other, looking back at that absolute joke of a year, I’m filled with nothing but pride, strength, growth and a new-found confidence. Here’s my recap of the year, from both a Goho POV and the real world too…