KLC Employment Law
Marketing
The Client:
KLC specialise in employment law and employee relations. With over 40 years of guiding companies safely through the complexities of employment law, KLC is made up of a team of extremely experienced, professional colleagues who are experts in their field.
The Brief:
KLC were looking to increase brand awareness, create an online presence and build up a loyal database. This would help with gaining more clients for the firm and selling tickets to their Law on Tour events that run twice a year.
Our Approach:
Starting from the kick-off call we created a detailed strategy to establish a distinguished brand voice appropriate for the next phase of their business journey, promoting the Law on Tour events, building their databases and boosting their online brand presence.
As part of this strategy we also recommended that KLC hosted regular online bitesize employment law sessions to help build brand awareness and generate leads for their email marketing.
We overcame pandemic restrictions on the hosting of events, assisting with the organisation and management of both online and hybrid events.
Results:
Helped sell tickets for in-person and online Law On Tour events
Hosted 7 online breakfast briefings, promoting registrations and managing attendees, with a combined 1028 attendees.
49% increase in Twitter followers
595% increase in LinkedIn followers
“We’ve worked with Goho for just over a year now and during that time they’ve hugely increased our online presence and visibility. They’ve also supported us in promoting employment law training events and delivering a hybrid seminar event where their team not only made the near-impossible possible but also did so in a way that inspired complete confidence. They are creative, proactive as well as super-responsive to any of our marketing needs, and are able to get done in hours things that would take us days to do. Which all makes them sound a little scary really, but that’s so not the case as they are all incredibly friendly and approachable, and a pleasure to work with.”
