Public Relations

The Client:

PRS IN VIVO is a global leader in consumer research, specialising in packaging, shopper behaviour, and innovation. With a deep understanding of market dynamics and a passion for helping brands grow, PRS IN VIVO combines cutting-edge research methodologies with years of industry experience to deliver actionable insights that drive brand success.

The Brief:

PRS IN VIVO wanted to raise awareness of their brand and clearly communicate their key differentiators within a competitive landscape. They also sought to reposition themselves as a consultancy-led organisation and reignite excitement around their offerings.

To sustain momentum and strengthen results over time, they retained our PR team on an ongoing basis.

Our Approach:

We began with an in-depth strategy phase, researching the client’s brand, understanding the competitive landscape, identifying target media outlets, mapping key industry dates, and establishing success metrics and KPIs.

To build awareness, we launched with a general press release to reintroduce PRS IN VIVO to the market. This was followed by a series of timely news announcements and thought leadership pitches, including commentary on trends in the packaging and consumer research space.

We targeted both core industry publications and the client’s “wish list” of media, successfully gaining traction with top-tier titles. We also developed a tailored media distribution list and maintained ongoing engagement with key journalists.

We also advised on a LinkedIn strategy for the spokesperson’s profile, designed to elevate their profile, attract new business leads, and position them as a credible voice in the industry. This included: