Your Brand Deserves a Q3 Glow-Up
Summer’s winding down, and with it, Q2.
That means October is just around the corner, the start of Q3 in the UK fiscal year. And if you want your brand to step into the new quarter with impact, now’s the time to put in the work.
A glow-up isn’t about ripping everything up and starting again. It’s about refreshing, refining, and sharpening the way your brand shows up so that when Q3 hits, you’re not playing catch-up, you’re already shining.
Here’s how to prep:
1. Refresh Your Brand Messaging
Check in with how you’re communicating. Does your current messaging still reflect who you are and what your audience needs today? Tighten up your tone of voice, re-align your positioning, and make sure every channel is telling the same story.
2. Update Your Press Kit & Media Assets
Journalists, collaborators, and partners need polished, up-to-date materials. Use this window to refresh your bios, update headshots, polish your brand boilerplate, and gather visuals into a ready-to-share press kit. You’ll thank yourself when those Q3 opportunities come knocking.
3. Plan Your Q3 Story Angles
October–December is a prime storytelling period: industry round-ups, seasonal hooks, and year-end reflections dominate the media. Start mapping out your narrative now so you’re ready to pitch, post, and publish the moment Q3 begins.
4. Audit Your Online Presence
Take a hard look at your website, social feeds, and digital touchpoints. Are there inconsistencies in your tone, look, or messaging? Are outdated links or images lingering? A clean, cohesive presence builds trust and Q3 is no place for loose ends.
5. Build the 2026 Media Calendar
Yes, 2026. Long-lead planning pays off, and many editorial opportunities close months (even years) in advance. Use this time to pencil in key industry events, launches, and seasonal campaigns. Future you will be very grateful.
Why Start Now?
Waiting until October means you’ll already be behind. By laying the groundwork in August and September, you’ll step into Q3 with clarity, confidence, and a strategy that’s ready to roll.
Because your brand doesn’t just deserve a glow-up in October, it deserves to arrive glowing.
