Through the Lobby

As we reflect on International Women’s Day 2026, it was once again an incredible moment to celebrate the work, lives and successes of women across the world. But beyond the celebrations, we want to ensure that the powerful message behind this year’s theme ;  “Give to Gain” lives on far beyond the day itself.

It’s this spirit of giving, of lifting one another up, that defined our International Women’s Day gathering this year.

In 2026, successful PR campaigns start with a simple principle: stories work best when they connect to the topics journalists and audiences are already discussing.

From the cost of living crisis to viral internet culture, reporters are increasingly interested in stories that reflect wider social and cultural conversations. For brands, understanding these themes can significantly improve the chances of securing meaningful media coverage.

Here are some of the key UK PR Trends for brands in 2026.

As International Women’s Day 2026 centres on the theme #GiveToGain, the focus shifts from visibility alone to impact, highlighting how investing time, resources, advocacy and opportunity into women doesn’t just benefit individuals, but strengthens entire industries and communities. This year’s theme underscores a growing truth: when women are supported to lead, build and create on their own terms, everyone gains.

Corporate events are often judged on how they look or how smoothly they run. But for brands investing serious budget, the real question is simple. What did the event actually deliver? Especially in London, where event costs are high.

Cash return on investment in events is not accidental. It is planned from the start. Here’s our guide to making sure your event delivers bang for buck.

Awards continue to matter because they operate as external reference points in industries where quality is often subjective. Much of the work in marketing, PR and events is experienced indirectly, which means perception is frequently shaped before proof is examined. Industry awards shorten that gap by acting as recognised signals of competence and consistency.

Read on about why we think Awards and applying for them is so important!

Brands are actively seeking content creators, UGC producers, and micro-influencers who can tell authentic stories, build trust, and connect with niche audiences. They want you! So if you’ve ever wondered why a brand didn’t reply, how creators actually get shortlisted, or what makes a pitch stand out, this guide is for you.

Speaking opportunities such as TEDx talks, industry conferences, panels, and keynote events are powerful platforms for professionals to build authority, grow their personal brand, and expand their influence. However, landing these opportunities is rarely about fame alone. Many times, it’s about a compelling pitch, clear expertise, and relevance to the audience.

This SEO-friendly guide breaks down how experts and professionals can successfully pitch themselves for speaking engagements like TEDx, from positioning and storytelling to outreach and follow-up.