Green and Glamorous: Making Sustainable Events Seriously Fun

Let’s be honest. Nobody wants to come to a boring event. Whether it’s a product launch, a jaw-dropping brand activation, or a company summer party, events are all about experiences. 

But here’s the thing: the confetti, the canapés, the branded giveaways… They all leave a footprint on the environment. As an agency that lives and breathes unforgettable events, we know better than anyone that doing things sustainably doesn’t mean sacrificing creativity or buzz.

So, if you think going green means going dull, allow us to change your mind.

Why Should You Care About Sustainable Events?

All our clients expect us to be more mindful in our approach to event-making. And they love us for it! 

Sustainability is no longer a quiet side dish on your event menu, it’s front and centre. People want to feel good about where they spend their time and money, and companies want to show they walk the talk. After all, events and PR go hand-in-hand. Make your events look good, and you’ll make yourself look good!

Sustainability also boosts creativity. Constraints can inspire amazing solutions you’d never try otherwise. Because you can’t wow audiences by just heaping them with unsustainable gifts and waste, you’ve got to come up with a story that ties the whole event together.

We like to say: sustainability makes your event more memorable, not less.

Our Top Tips for Throwing Sustainable (and Seriously Fun) Events

Here are some of our favourite ways to keep the party planet-friendly:

Start with a Venue That’s Serious About Their Impact

Pick venues that are energy-efficient and well-connected to public transport. You could also even incentivise public transport or shared rides. Maybe offer a prize for the greenest commute?

You can also consider outdoor spaces when the weather is right. With natural light and fresh air, you would need less electricity. Many venues also come with their own green credentials. Make sure to investigate this.

One of our favourite sustainable venues to work with include Lumiere London, The Brewery, and Woods’ Silver Fleet.

Waste Not, Want Not Your Food

Ditch disposable everything. Reusable glasses, plates, and cutlery look and feel better anyway. Plant-based bites are trending (and delicious).You can also work with caterers who serve local, seasonal food.

One of our favourite sustainable caterers is Social Pantry!

Dazzling Tech, Lower Impact

There are many ways that tech can help lower your impact. Switch to LED lighting and efficient sound systems, Use digital screens instead of printing massive banners, and create a killer event app. No more paper programmes, business cards, etc. Plus, you can experiment with immersive VR, or have a hybrid online-offline event to reach more people.

Do You Really Need That Much Swag?

Giveaways don’t have to be destined for the bin, but they often are if they are cheap, uninspired, and feel like a waste of space. Think reusable water bottles, plants, or charity donations in attendees’ names. Functional swag will be more likely to be used and kept out of landfills. And instead of getting so much merchandise, one or two really impactful and expensive merchandise – such as a custom letterman jacket, or a sustainable chocolate box that spells out attendee’s names, etc – would really change the game. If you’re handing out branded merch, also make sure it’s practical and sustainably produced.

Show Off Your Green Wins

Be proud of the steps you take. Share them on your socials, in press releases, or during the event itself. You can display “Sustainability Stats” on screens (e.g., “You helped divert 500kg of waste!”), use hashtags to rally attendees around the cause, and send out a feel-good recap email celebrating your collective impact.

When you make sustainability visible, you inspire others to join in.

From immersive digital experiences to clever repurposed décor, sustainable events are where innovation meets inspiration. As an agency, we’re constantly finding ways to blend show-stopping creativity with low-impact choices. We believe the best parties are the ones you can feel good about in the morning and in the long run.

So here’s to greener confetti, brighter ideas, and events that make everyone (including the planet) smile.

Ready to create an unforgettable, sustainable experience? Let’s chat, because going green is way more fun when we do it together.